Media Monitoring Tools Market Share, Size, Trends, Industry Analysis Report, By Component, By Enterprise Size, By Industry (IT & Telecom, Hospitality, BFSI, Healthcare, Retail, E-commerce, Media & Entertainment, Manufacturing, Others); By Regions; Segment Forecast, 2022 - 2030
- Published Date:Mar-2022
- Pages: 101
- Format: PDF
- Report ID: PM2316
- Base Year: 2021
- Historical Data: 2018 - 2020
Report Summary
The global media monitoring tools market was valued at USD 3.17 billion in 2021 and is expected to grow at a CAGR of 13.5% during the forecast period. Media monitoring tools scan all the publicly available information, such as print platforms, broadcast, social platforms, E-commerce platforms, and others, to locate specific information, usually particular keywords, and gain actionable insights from the data. The growing prominence of social platforms globally is anticipated to drive the media monitoring tools market growth.
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Furthermore, companies' increasing use of observing tools across various industries is expected to drive industry growth. These companies use monitoring tools to target audiences and launch their products accordingly. Moreover, the rising adoption of AI (Artificial Intelligence) in media observing solutions is estimated to offer huge industry growth opportunities. However, data privacy issues coupled with the increasing incidences of data breach incidents globally are anticipated to hinder the media monitoring tools market's growth.
Twitter reported that #coronavirus became one of the most trending hashtags in 2020, and coronavirus tweets were shared every 45 milliseconds. The growing use of monitoring systems for their real-time dashboard allows monitoring of key trends. For instance, in March 2020, CrowdTangle, a media monitoring tool owned by Facebook Inc., introduced their regional dashboard in order to help students & journalists track tweets and information pertaining to COVID-19. Furthermore, the virus outbreak is anticipated to fuel the adoption of new technologies offering huge media monitoring tools market growth opportunities.
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Industry Dynamics
Growth Drivers
The rising implementation of social media analytics tools/platforms among businesses across different industries is anticipated to drive the market's growth. Media observing tools enable enterprises to search parameters in a single platform, streamline brand mentions, and gain actionable insights that help the enterprises build their business strategy accordingly. Additionally, the increasing integration of monitoring solutions by government agencies and private companies is anticipated to drive the media monitoring tools market's growth.
The company further uses media monitoring tools to recognize the ongoing trends in the specific market and identify its competitors. Furthermore, the launch of innovative solutions by major market players is anticipated to boost the growth of the global market. For instance, in October 2020, one of the leading data, insight & consulting companies, Kantar Group Ltd., based in the UK, introduced their social intelligence platform known as Kantar Reputation. This platform gives access to qualify media across social media, online print, and broadcast.
Report Segmentation
The market is primarily segmented on the basis of component, enterprise size, industry, and region.
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By Component |
By Enterprise Size |
By Industry |
By Region |
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Insight by Industry
The E-commerce segment holds the larger shares in 2021 and is expected to lead the market in the forecasting years. The considerable share of the segment can be attributed to the growing use of social intelligence in order to communicate with the target audience. Further, the promotion of products coupled with real-time online content monitoring through the use of social intelligence is anticipated to drive the growth of the segment. Thus, the increasing deployment of monitoring tools in the E-commerce sector to analyze the target audience and understand consumer purchasing trends is anticipated to boost the segment's growth.
The healthcare segment is projected to witness the highest CAGR growth rate in the forecasting years. The increasing healthcare investments by government bodies across nations, along with the growing deployment of healthcare monitoring tools & analytics tools, is anticipated to drive the segment's growth. Furthermore, the increasing adoption of remote health monitoring systems is expected to present substantial growth opportunities for the segment.
Geographic Overview
Geographically, North America accounted for the largest regional share in 2021. The presence of key market players such as Oracle Corporation, Alphabet Inc., Salesforce.com, and HootSuite, among others across the US and Canada, is anticipated to drive the market's growth. These companies are focusing on introducing new monitoring tools to widen their offerings.
For instance, in March 2020, Hootsuite introduced its new social listening tools called Hootsuite Insights, powered by Brandwatch. Its primary function is to track brand sentiments in real-time during the COVID-19 outbreak. Moreover, in February 2020, Burrelles partnered with Agility PR Solutions in order to enhance its media monitoring offerings. Furthermore, the rapid adoption of media monitoring tools by large enterprises in the region is anticipated to drive market growth.
Moreover, the Asia Pacific market is anticipated to exhibit progressive CAGR over the forecasting years. The rising demand for media tracking tools such as Talkwalker, Brandwatch, Synthesio, and others across small & medium enterprises in the Asia Pacific is anticipated to drive the market's growth. Additionally, the presence of a significant number of startups offering media monitoring tools is expected to present huge market growth opportunities. Further, the increasing adoption of various advanced technologies such as AI, 5G, cloud computing, and others is anticipated to boost the market growth.
Competitive Insight
Some of the major players operating in the global market include Agility PR Solutions LLC, Alphabet Inc. (Google LLC), Amagi Corporation, BoomSonar, Buffer, BurrellesLuce, Buzzcapture B.V., Buzzlogix, Canva, Cision Ltd., Coosto BV, Critical Mention, Inc., CyberAlert LLC, Hootsuite Inc., Khoros LLC, LexisNexis, Lucidya, M-Brain, Meltwater, Mentionlytics, NUVI., Oracle Corporation, Salesforce.com, SemanticForce Inc., SentiOne, Snap Trends, Inc, Social Media Research Foundation, Sprinklr, Inc., Sysomos Inc., Talkwalker, TVEyes Inc., Ubermetrics Technologies GmbH, and YouScan.
Media Monitoring Tools Market Report Scope
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Report Attributes |
Details |
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Market size value in 2021 |
USD 3.17 billion |
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Revenue forecast in 2030 |
USD 9.28 billion |
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CAGR |
13.5% from 2022 - 2030 |
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Base year |
2021 |
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Historical data |
2018 - 2020 |
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Forecast period |
2022 - 2030 |
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Quantitative units |
Revenue in USD million and CAGR from 2022 to 2030 |
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Segments covered |
By Component, By Enterprise Size, By Industry, By Region |
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Regional scope |
North America, Europe, Asia Pacific, Latin America; Middle East & Africa |
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Key Companies |
Agility PR Solutions LLC, Alphabet Inc. (Google LLC), Amagi Corporation, BoomSonar, Buffer, BurrellesLuce, Buzzcapture B.V., Buzzlogix, Canva, Cision Ltd., Coosto BV, Critical Mention, Inc., CyberAlert LLC, Hootsuite Inc., Khoros LLC, LexisNexis, Lucidya, M-Brain, Meltwater, Mentionlytics, NUVI., Oracle Corporation, Salesforce.com, SemanticForce Inc., SentiOne, Snap Trends, Inc, Social Media Research Foundation, Sprinklr, Inc., Sysomos Inc., Talkwalker, TVEyes Inc., Ubermetrics Technologies GmbH, and YouScan. |
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